Brand systems to distinguish each of our products have evolved over the years. Established design systems help other teams collaborate better.
Annual Report and Print Stationary
The Texas Tribune has always been a small but nimble team. Early on, we focused on projects that allowed us to experiment with new ways to tell visually compelling stories. I led several award-winning projects that we created in-house, which helped us expand our thinking about engaging our digital audience across platforms.
My Role
Creative Direction, Project Management
Visual Team
Ben Hasson
Elections Branding System
Elections are a recurring event, so we will certainly need brand elements. Templates and guides are created for various teams instead of bespoke solutions. This allows for a base of layouts across platforms that can be built on as needed.
My Role
Creative Direction, Project Management
Visual Team
Emily Albracht
Membership
We wanted to make sure our audiences non-members and members alike, could identify when our communications are specific to reaching campaign membership goals. A unique brand was created and meant to make sure members felt that they were getting something special.
My Role
Creative Direction, Project Management
Visual Team
Reagan Hicks
The Waco Bridge
2024 has begun a new chapter for the Texas Tribune with it’s local inititivies. We announced Waco and will be launching web and other products in 2025. Austin will also launch in 2025
My Role
Creative Direction, Project Management
Visual Team
Lonnie Bradley, Megan Hicks
Events
Since 2009, The Texas Tribune has hosted weekly events. A brand system spanning multiple platforms for promotion, video for livestream and post-event, editorial posts, print program and way finding are typical most events.
My Role
Creative Direction, Project Management
Visual Team
Alfredo Palacios, Emily Albracht